The City of Dallas’ project aims to strengthen WIC services among underrepresented groups, including Q’eqchi-speaking Guatemalan immigrant families and Black communities in southern and northwestern Dallas.
The City of Dallas will partner with Child Poverty Action Lab, a child anti-poverty organization that will provide the project with public health expertise and community-level data analysis.
Innovative outreach strategies include developing digital content designed for the project’s priority population and partnerships that create robust referral systems that are responsive to the needs of eligible WIC participants, including through Medicaid and SNAP application assistance.
In the development of all activities, the project will engage the community through focus groups, surveys, and interviews with current and and potential WIC participants.
Lessons learned will be transferable to other large local WIC agencies seeking innovative outreach strategies to reach underserved populations.
