Community Bridges’ project aims to strengthen WIC by improving awareness of WIC benefits and services among immigrant and farmworker populations, increasing WIC enrollment and retention among eligible families and children.
Community Bridges will expand partnerships between the WIC local agency, the Community Bridges Child and Adult Care Food Program (CACFP), and the Center for Farmworker Families to address language barriers and misconceptions about participating in the WIC program.
Outreach activities planned for this project include the development of a Bring a Friend to WIC texting campaign and other communication methods that prioritize how remote enrollment works to address concerns that participating in WIC requires extensive time off from work.
Lessons learned will be transferable to local WIC agencies seeking to partner with CACFP, Migrant Head Start programs, and/or early education centers, and useful for engaging similar populations, messaging around hybrid services, and increasing coverage rates among eligible children.
