Kentucky Youth Advocates (KYA) aimed to increase WIC participation and reduce barriers that prevent kinship caretakers from accessing WIC for their children and minimize WIC participant drop off.
KYA adapted outreach materials including flyers, social media campaigns, and toolkits.
With long-standing partnerships with the Kentucky Equal Justice Center and the Kentucky Center for Economic Policy, KYA tapped into unique community connections and expertise to develop tailored outreach solutions and bring critical legal expertise to address barriers.
In addition, this project was guided by a steering committee comprised of 15 WIC participants from many geographical areas of the state.
Lessons learned will inform work for other organizations serving grandfamilies and kinship-care families, an important and underserved priority population in WIC.
