Home / Mobile County Health Department WIC CIAO Project
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The Mobile County Health Department’s (MCHD) project aimed to improve retention of WIC families after infants turn one-year old and increase WIC enrollment in Mobile County, Alabama.
MCHD focused on partnerships with health clinics and providers, establishing new relationships and strengthening existing ones, through online referral forms and improved outreach materials.
MCHD worked with the University of South Alabama’s Anthropology Department to hold six focus groups to understand barriers to participation, utilization of benefits, and ways to retain more families.
Lessons learned from the project inform long-standing local WIC agencies’ efforts to use community data to reimagine promotion and outreach strategies for WIC eligible populations.
